The founder of Jeffi ®

has been a California licensed manicurist and salon owner for over 40 years. She initially created a company called Foot Huggies in 2001. Over the years, as customer needs evolved, she pivoted the company's focus. She taught herself chemistry and became a formulator, creating her own recipes. In January 2023, she took her new product line, which she had named Jeffi®, to a Farmer's Market for feedback.

The feedback from these markets was instrumental in shaping the company's direction. Customers expressed a desire for recyclable packaging, which led her to create powder-coated glass containers. 

They also wanted a product name that reflected the products’ purpose and simplicity in packaging, which resulted in the name "Jeffi" and a black and white packaging theme. 

Additionally, they desired products that spoke to being "100% All Natural," leading to the creation of an effective mosquito repellent product that is DEET-free, friendly to bees and available in a waterproof Ointment, twist-up, sweat resisitant Balm and casual lifestyle Roll-On formats for different uses.

By June 2023, she fully transitioned from Foot Huggies to Jeffi®, focusing on these eco-friendly and effective products.